Blog Pick :: OBEY

Over the next coming months and during the summer this blog will be featuring design websites on Mondays and Fridays that may be of interest to the BAC student community.

From street artist, Shepard Fairey, comes not only guerrilla art and a website but also an opportunity to give the prosaic a new consideration. Check out:

From, Manifesto:

"The OBEY sticker campaign can be explained as an experiment in Phenomenology. [German Philosopher Martin] Heidegger describes Phenomenology as “the process of letting things manifest themselves.” Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.

The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one’s environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer’s perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.