Blog Pick :: The Pop-Up City


The Pop-Up City explores the latest designs, trends and ideas that shape the city of the future. They strongly focus on new concepts, strategies and methods for a dynamic and flexible interpretation of contemporary urban life. Today’s cities deal with many problems related to rapidly increasing international societal, cultural, technologic and economic transformation processes so their aim is to search for creative solutions regarding flexible urbanism and architecture. This blog is curated by the creative directors of Golfstromen, along with an international team of reporters.

Two American mega brands, Procter & Gamble and Walmart launch a QR truck store. This new marketing campaign that promotes online and mobile shopping could be the future of shopping. The truck allows people to buy household items from the side of the truck by scanning the QR codes with their phones. This mobile QR truck store can be tracked via Twitter, the @PGmobile account sends out updates on real-time locations of the truck and it’s even possible to request the truck to come to your own neighborhood and receive free product samples. This marketing campaign shows the potential of urban e-shopping and how public space could be turned into a digital shopping mall.

Department store Marks and Spencer launched ‘Schwopping’. This project was an effort to recycle and decrease waste fashion that combined shopping and swapping. They covered a couple of facades of a building in East London with 10,000 pieces of unwanted apparel which resulted in a brilliant, colorful and temporary installation. This completely changed the face of the building and it drew attention to the giant amount of clothing that was being thrown away every day in the UK. The project states that about 10,000 pieces of clothing go into landfills every 5 minutes. The facades made a huge statement by visualizing just five minutes of fashion waste. This Shwopping project has placed over 1,200 ‘Shwop Drop’ boxes at M&S stores across the UK for shoppers to place their unwanted apparel into which will be re-sold, re-used, or recycled.