Sunday, July 13, 2014

Sunday Projects :: Melissa - We Are Flowers

Sunday Projects :: Melissa - We Are Flowers

Firm: SOFTlab
Project Location: New York, NY

We were excited to combine our exploration of technology and craft with the delicate nature of the We Are Flowers collection by Melissa. Nature often provides inspiration for our work and it has been a great opportunity to use one of nature’s most beautiful elements as a building material. We used over 20,000 translucent flowers to create a large immersive hanging surface in the New York flagship. It is both precisely engineered and yet has the enchantment of a vibrant hanging garden. The surface was designed specifically for the Melissa Gallery in New York. We engineered a Mylar net that is made of over 4,000 unique pieces...

Full article and additional photos.

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