Competition :: I Like Design
Submission Deadline: February 23, 2015
Contemporary hotels are defining and redefining who their guests are at an alarming rate. Billions have been spent categorizing end users. Baby Boomers paved the way for GenX who led to GenY and now Millennials. Each group consists of specific age demographics who have specific needs and specific desires, but who are these people? Has the need to classify people and subsequently design for a larger cross section of humanity led us to design for no one in particular? Have we become so obsessed with cliché labels that our introverted, reserved, contemplative spaces are screaming at our collaborating, communicating, cooperating spaces to join them in spatial harmony? Has our technological tunnel vision led us to forget that the root of the travel experience is people? Real, live, breathing people?
For every traveler, there is a travel / hotel / airline / auto rental website going online every second. These travelers have choices on where and how to spend their hard-earned money. Hotels are realizing that the big chain mentality has passed and consumers want unique travel experiences. As a result, the large cross section of mid-tier hotels are adapting to feel more boutique and personal.
This is just the beginning of a holistic travel experience overhaul that is bubbling to the design surface. In this design challenge, you are asked to redefine the hotel lobby beyond reception, restaurant, bar, and lounge. Extend the hotel out into the city and bring the urban condition in. Create the next great lobby concept.
The winner will be eligible for a summer internship at Studio3877’s Washington, D.C., office. Studio3877 is an equal opportunity employer and respects the value of all its employees. This will be a paid internship. The compensation details will be worked out by all parties prior to the internship start date. They will also receive furnished housing for the duration of the internship and will also be flown to Chicago for the NeoCon show in June. The winner will also be featured in print and online features in Interiors & Sources magazine.